What is the meaning of the terms VIEWS, ACTIVE USERS, EVENT COUNT and NEW USERS for a period of 28 day in Google Analytics?

Here’s a detailed explanation of the terms VIEWS, ACTIVE USERS, EVENT COUNT, and NEW USERS in the context of a 28-day period in Google Analytics:

1. VIEWS (also referred to as Pageviews)

• Definition: A view occurs when a user loads a page or screen of your website or app.
• What it represents: The total number of times pages or screens were viewed during the 28-day period.
• Key considerations:
  • If a single user views the same page multiple times, each visit is counted as a separate view.
  • Views include both new visitors and returning visitors.
• Use in analysis: It helps measure the overall activity and popularity of your content.

2. ACTIVE USERS

• Definition: Users who have engaged with your website or app in some way during the selected period.
• What it represents:
  • In the 28-day window, Active Users are unique individuals who have initiated at least one session (e.g., clicked, scrolled, or triggered an event).
  • A session is a period of user activity, such as browsing pages, clicking links, or filling out forms.
• Types of active users in Google Analytics:
  • 1-Day Active Users: Users active in the last day.
  • 7-Day Active Users: Users active in the last 7 days.
  • 28-Day Active Users: Users active in the last 28 days.
• Use in analysis: Indicates overall user engagement and recurring usage of your website/app.

3. EVENT COUNT

• Definition: The total number of events tracked on your website or app during the 28-day period.
• What it represents:
  • Events are user interactions beyond just loading a page, such as:
    • Clicking a button.
    • Watching a video.
    • Downloading a file.
    • Adding an item to the cart.
  • Each interaction that triggers an event adds to the Event Count.
• Key considerations:
  • Events are highly customizable based on what you want to track.
  • A single user session can generate multiple events.
• Use in analysis: Helps measure specific user interactions and behaviors, providing insights into how users engage with various elements on your site/app.

4. NEW USERS

• Definition: The number of first-time users who visited your website or app during the 28-day period.
• What it represents:
  • Google Analytics assigns a unique identifier (client ID) to every user.
  • If this identifier has not been recorded previously, the user is categorized as a new user.
• Key considerations:
  • A “new user” is recognized based on device/browser cookies. If the same user visits from a different device or clears cookies, they might be counted as a new user again.
• Use in analysis: Tracks your ability to attract fresh visitors or app downloads, which is essential for growth.

Summary of Insights in a 28-Day Period

• VIEWS: How often your pages or screens are accessed.
• ACTIVE USERS: The number of unique visitors engaging with your site/app.
• EVENT COUNT: Specific actions or interactions users perform.
• NEW USERS: The number of fresh visitors or app users you’ve attracted.

Each metric serves a distinct purpose and provides valuable data to understand user behavior, measure engagement, and evaluate marketing effectiveness over the given time period.