Here’s a detailed explanation of the terms VIEWS, ACTIVE USERS, EVENT COUNT, and NEW USERS in the context of a 28-day period in Google Analytics: VIEWS (also referred to as Pageviews) Definition: A view occurs when a user loads a page or screen of your website or app. What it represents: The total number of times pages or screens were viewed during the 28-day period. Key considerations: If a single user views the same page multiple times, each visit is counted as a separate view. Views include both new visitors and returning visitors. Use in analysis: It helps measure the overall activity and popularity of your content. ACTIVE USERS Definition: Users who have engaged with your website or app in some way during the selected period. What it represents: In the 28-day window, Active Users are unique individuals who have initiated at least one session (e.g., clicked, scrolled, or triggered…