Core Business Studies Marketing – Μάρκετινγκ  Glossary – Ορισμοί – Part 1  Advertising The process of informing and persuading actual and potential consumers, through a communication method, of a product or service availability. Advertising coverage Breadth and dimension of market segments to which the advertisement will be transmitted. Agent middleman An intermediary in a channel of distribution who does not purchase the goods himself but who arranges for their delivery. Aggression A behavioural response usually as a result of a frustrated goal or need and often as a defensive mechanism. Articles of association The internal regulations on the running of the company, which are registered when the company is formed. Attitudes Opinions and judgements which are formed as a result of the internalized values and beliefs. Beliefs The acceptance of something which is acknowledged as real or true. Break-even analysis An accountancy technique…