Bad language kills good deals. Instead of: “What’s your budget?” Try: “What investment range makes sense for this?” Instead of: “I’m just following up” Try: “I have new insights about your market challenge…” Instead of: “Trust me on this” Try: “Here is the data that supports this approach…” Instead of: “There is no-brainer” Try: “Let me show you why this makes strategic sense” Instead of: “I’II be honest with you” Try: “Based on what you’ve shared, here’s my recommendation…” Instead of: “Are you the decision maker?” Try: “Who else would be involved in evaluating this solution?”