Branding, as it relates to marketing, involves a series of processes aimed at establishing and communicating distinctive qualities about your business or product in consumers’ minds which differentiate you from competitors – helping potential customers recognize, remember, like & trust what they see when interacting with brands.
This process starts by defining the unique value proposition that sets a brand apart (the reasons why people should choose it over others) and includes strategies for creating consistent messaging across all touchpoints in
order to make sure everyone – from employees on the inside, customers who buy directly or indirectly through other consumers – has positive experiences with your product.
Good brands are not just visually appealing but also resonate emotionally & psychologically as they tell a story about their origin, purpose and place in everyday life for people using them which often leads to brand loyalty –customers choosing one company’s products over another even when similar alternatives exist at better prices due purely because of emotional attachment.
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