What are the major KPIs for my e-shop?

What are the major KPIs for my e-shop?

As an e-shop owner, tracking the right Key Performance Indicators (KPIs) is crucial to understand your online store’s performance and make data-driven decisions. Here are some major KPIs to consider:

1. Revenue: Total sales revenue generated by your e-shop.
2. Conversion Rate: Percentage of visitors who complete a purchase, compared to the total number of visitors.
3. Bounce Rate: Percentage of visitors who leave your site without taking any action, compared to the total number of visitors.
4. Average Order Value (AOV): Average amount spent by customers in each order.
5. Customer Acquisition Cost (CAC): Cost of acquiring a new customer, including marketing and advertising expenses.
6. Customer Retention Rate: Percentage of repeat customers compared to the total number of customers.
7. Website Traffic: Total number of visitors to your e-shop, including page views and unique visitors.
8. Social Media Engagement: Metrics such as likes, shares, comments, and followers on social media platforms.
9. Email Open/Rates and Click-Through Rates (CTR): Metrics that measure the effectiveness of email marketing campaigns.
10. Return Rate: Percentage of customers who return to make another purchase.
11. Shipping and Delivery Costs: Total cost of shipping and delivering products to customers.
12. Inventory Levels: Quantity of products in stock, including fast-selling items and slow-moving inventory.
13. Stockouts: Frequency and duration of stockouts on popular or high-demand products.
14. Average Response Time: Time taken for customer support teams to respond to inquiries and resolve issues.
15. Customer Satisfaction (CSAT): Percentage of customers who rate their overall experience with your e-shop as satisfying or excellent.

To track these KPIs, consider using analytics tools such as:

1. Google Analytics
2. E-commerce platform built-in analytics (e.g., Shopify Analytics)
3. Third-party analytics services (e.g., Mixpanel, Hotjar)

Regularly reviewing and adjusting your KPIs can help you optimize your e-shop’s performance and improve customer satisfaction.