How to Calculate CTR, CVR, and ROI in Your Marketing Funnel (With Real Excel Example) Understanding the performance of your digital marketing campaigns isn’t just about impressions or clicks. To truly measure impact, you need to track and evaluate key performance ratios such as: CTR (Click-Through Rate) CVR (Conversion Rate) ROI (Return on Investment) Let’s break down what each of these metrics means using a practical Excel example. The Setup The spreadsheet presents monthly marketing campaign data from January to August 2022, showing how much was spent on advertising, how many times the ad was shown (impressions), how many people clicked, how many orders were placed, and how much revenue was generated. Metrics Tracked per Month: Column Description Spend (€) How much was invested in the ad campaign. Impressions How many times the ad was displayed. Clicks Number of people who clicked on the ad. Orders Number of sales/orders placed…