The seven steps of arguing with ourslelves 1. What is the belief that I have? 2. What evidence is there to challenge this view? (The case for the prosecution.) 3. If the evidence isn’t enough: What alternative explanations are there to explain the situation? 4. If the alternative explanations and the evidence aren’t enough: What are the real consequences if my belief is correct? (So what?) 5. If you still hold on to your original belief: How useful is it to have this view? 6. Given the argument with myself, what do I need to do to improve the situation? 7. What will I do? When? Mirror, mirror One overly common and unhelpful self-belief that people have is ‘I am not attractive’. It comes in many forms, from ‘I will never find someone who wants to marry me’, through ‘No one ever looks at me in that way anymore’ to…
Core Business Studies Marketing – Μάρκετινγκ Glossary – Ορισμοί – Part 1 Advertising The process of informing and persuading actual and potential consumers, through a communication method, of a product or service availability. Advertising coverage Breadth and dimension of market segments to which the advertisement will be transmitted. Agent middleman An intermediary in a channel of distribution who does not purchase the goods himself but who arranges for their delivery. Aggression A behavioural response usually as a result of a frustrated goal or need and often as a defensive mechanism. Articles of association The internal regulations on the running of the company, which are registered when the company is formed. Attitudes Opinions and judgements which are formed as a result of the internalized values and beliefs. Beliefs The acceptance of something which is acknowledged as real or true. Break-even analysis An accountancy technique…